Your Brand Strategy in a Day – FAQs
Project details
isn't the Lean Canvas someone else's IP?
Why is Your Brand Strategy in a Day different from other Visible Pathway Projects?
The Brand Strategy Day
Do we need to do the Project in a particular day?
We recommend you start your day at 9am and finish at 5pm. The agenda times in your Day Pack reflect this. However it’s up to you – if you want to begin earlier or later then you’re free to, and you don’t need to do anything special to arrange that – simply go to your dashboard and start the workshop at the time you’re ready. Just make sure you allow the full 8 hours.
You can also break the day into shorter sessions, we would suggest 3 sessions of around 2.5 hours completing 1 canvas per session staggered over multiple days. We would suggest completing all 3 within the same week if you can for continuity and to maintain momentum
Can we do the Project over two half-days??
What's the agenda for the day?
9:00am – 11:50am Introduction and Lean Canvas
11:50am – 2:35pm Brand Story Canvas
2:35pm– 5:00pm Storytelling Canvas and Conclusion
You will have breaks where you can deal with normal issues however we actually recommend you switch on your out-of-office assistant and settle in for the day.
What kind of room setup do we need?
How many people should we have on our Project team?
You also need a make sure that you have someone assigned as a Scribe to complete the canvases and a Refiner who will refine the draft content.
What happens after the strategy day?
Once your canvases are finalised, it’s up to you to take your story, and your to-do list for how to tell it, and get out and action those to-dos.
Whether you do this yourself, or enlist the help of a designer or agency, is up to you. If you do use a designer or agency, you’ll find that your canvases are hugely valuable to them in the briefing process, and will help them and you get further, faster.
Do we need a Project Facilitator as in other Visible Pathway Projects?
– a Scribe who’ll be responsible for completing the canvases during the workshop
– a Refiner who’ll be responsible for refining the content on the canvases after the workshop day