Your Brand Strategy in a Day – Project FAQs

Your Brand Strategy in a Day – FAQs

Project details

isn't the Lean Canvas someone else's IP?

The Lean Canvas was created by Ash Maurya and adapted from Alex Osterwalder’s Business Model Canvas. The Lean Canvas is licensed under the Creative Commons Attribution-Share Alike 3.0 Un-ported License. This means that it can be copied, redistributed, remixed, transformed, and built upon for any purpose, even commercially – as long as it’s appropriately credited (Thanks Ash and Alex!), provides a link to the license, and is redistributed under the same Creative Commons license.

Why is Your Brand Strategy in a Day different from other Visible Pathway Projects?

Your Brand Strategy in a Day was built and delivered by Storytech and was an existing platform prior to the Visible Pathway collaboration. Both companies saw the benefit of offering the Storytech Project on the Visible Pathway platform but it didn’t make sense to duplicate the technology on both platforms. Hence to access the content you are directed to the Storytech platform. The login and payment process is all accomplished through the Visible Pathway as normal and so benefits from the same secure processes.

The Brand Strategy Day

Do we need to do the Project in a particular day?

No – it’s completely up to you. Once you have an account set up, you can choose any day you like to do the Project. You don’t need to ‘book’ your day with us, and you can change the day if you need to, as often as you like.

We recommend you start your day at 9am and finish at 5pm. The agenda times in your Day Pack reflect this. However it’s up to you – if you want to begin earlier or later then you’re free to, and you don’t need to do anything special to arrange that – simply go to your dashboard and start the workshop at the time you’re ready. Just make sure you allow the full 8 hours.

You can also break the day into shorter sessions, we would suggest 3 sessions of around 2.5 hours completing 1 canvas per session staggered over multiple days. We would suggest completing all 3 within the same week if you can for continuity and to maintain momentum

Can we do the Project over two half-days??

We strongly recommend committing one full day to the process. That way you maintain the momentum, and the results are usually better. However, it’s possible to pause the process at any point and continue from where you left off later if necessary.

What's the agenda for the day?

The full agenda is made available to you when you sign up, but broadly speaking it’s:

9:00am – 11:50am     Introduction and Lean Canvas

11:50am – 2:35pm     Brand Story Canvas

2:35pm– 5:00pm        Storytelling Canvas and Conclusion

You will have breaks where you can deal with normal issues however we actually recommend you switch on your out-of-office assistant and settle in for the day.

What kind of room setup do we need?

You’ll need a comfortable room, free of distractions. It doesn’t matter if it’s a fancy meeting room or somebody’s garage, as long as it’s quiet and comfortable. Your team will all need to be able to see and hear the screen clearly. If possible, we recommend connecting your computer to a projector or large screen – but you can use a laptop screen if you can all see and hear it comfortably.

How many people should we have on our Project team?

There’s no hard rule, but we recommend having 2-4 people on the day. Most people find the Project challenging to do alone, with nobody to bounce their thoughts off. And more than four people tends to mean a lot more discussion and the need for longer than a day.

You also need a make sure that you have someone assigned as a Scribe to complete the canvases and a Refiner who will refine the draft content.

What happens after the strategy day?

At the day’s end, you’ll have three completed canvases saved onto the platform – which will be available, forever, for you to view, edit or share. In the days following your workshop, we recommend someone from the team takes responsibility for refining and ‘finalising’ the canvases, as the draft content will likely be a little messy and need a bit of careful thought and copywriting.

Once your canvases are finalised, it’s up to you to take your story, and your to-do list for how to tell it, and get out and action those to-dos.

Whether you do this yourself, or enlist the help of a designer or agency, is up to you. If you do use a designer or agency, you’ll find that your canvases are hugely valuable to them in the briefing process, and will help them and you get further, faster.

Do we need a Project Facilitator as in other Visible Pathway Projects?

Short answer: no. Slightly longer answer:  you do need to cover 2 roles from within your team
– a Scribe who’ll be responsible for completing the canvases during the workshop
– a Refiner who’ll be responsible for refining the content on the canvases after the workshop day

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