Developed by a team led by one of the world’s pre-eminent brand experts, James Hurman, Your Brand Strategy in a Day takes you through the process that large companies pay tens of thousands to brand experts for. You will dig deep into your brand story, what your brand actually means and how you should be communicating your brand story to your different audiences.
Your brand is who you are and your brand story is what makes you different, if you build a stronger brand story and communicate it effectively, you will supercharge your success and create more loyal customers.
You can also test the Project for free by simply logging in and then downloading the Prep Pack in order to see for yourself the value that Your Brand Strategy in a Day can bring to your business.
This is your chance to get high-priced brand strategy consulting without having to pay high-priced brand strategy consultants!
Before the day you need to read the Prep Pack accessed by logging in and downloading from Prep Pack Module in the Project Contents tab above.
When you’re ready to start the day, download and print out the Worksheets and Day Pack from the Storytech dashboard that you access once you’ve purchased the Project by selecting the Introduction Module from the Project Content tab above.
However if you do need to spread it over a couple of days, ensure that the group have their collective heads ‘back in the game’ so you get the best possible outcome.
When you break for lunch or from one day to the next, go back into the platform via the Module stones on the Project Content tab above. You can then select ‘Resume Workshop’ from the Storytech dashboard. All your previous work will have been saved.
Prep Pack
The Prep Pack prepares you for the brand strategy day. Each team member will need to read through this document beforehand.
PREP PACK
The Prep Pack prepares you for the brand strategy day. Each team member will need to read through this document beforehand. If you aren’t sure yet then simply activate your free trial and download to have a look, no strings attached .
This is a FREE module, to take advantage of it just click the button below to activate 14-day free trial.
Introduction
This is the first video session of the the Project where your team will all be together,
INTRODUCTION
This is the first video session of the the Project where your team will all be together, either in the same room or virtually, to start the work on your brand strategy.
Exciting times!
Lean Canvas
You may have heard of the Lean Canvas idea with regard to start-up companies.
LEAN CANVAS
You may have heard of the Lean Canvas idea with regard to start-up companies. We use the same basic principles but slightly modify the details for this Project.
You’ll be working through the basics of your brand strategy and capturing them using the Lean Canvas structure. This ensures that everything is captured in organised way and nothing is missed.
Brand Story Canvas
The second canvas is where you create the core part of your brand strategy.
BRAND STORY CANVAS
The second canvas is where you create the core part of your brand strategy. You’ll be working on the actual pieces of your brand story, based on the Lean Canvas structure that you built previously.
The content you create here forms the basis for all of your messaging and communications that you’ll then work with in the final canvas.
Storytelling Canvas
You now have all of the components for your brand strategy that need to be built into a compelling brand story.
STORYTELLING CANVAS
You now have all of the components for your brand strategy that need to be built into a compelling brand story.
This canvas is based on taking all of the the pieces you’ve built during the day so far and crafting them into the most effective communication strategy for all of your stakeholders.
Should I buy this Project?
Storytech is also not ‘education’ or ‘inspiration’ – it’s a practical day of developing tangible and actionable outputs that you can use straight away.
The Brand Strategy day
We recommend you start your day at 9am and finish at 5pm. The agenda times in your Day Pack reflect this. However it’s up to you – if you want to begin earlier or later then you’re free to, and you don’t need to do anything special to arrange that – simply go to your dashboard and start the workshop at the time you’re ready. Just make sure you allow the full 8 hours.
You can also break the day into shorter sessions, we would suggest 3 sessions of around 2.5 hours completing 1 canvas per session staggered over multiple days. We would suggest completing all 3 within the same week if you can for continuity and to maintain momentum
9:00am – 11:50am Introduction and Lean Canvas
11:50am – 2:35pm Brand Story Canvas
2:35pm– 5:00pm Storytelling Canvas and Conclusion
You will have breaks where you can deal with normal issues however we actually recommend you switch on your out-of-office assistant and settle in for the day.
You also need a make sure that you have someone assigned as a Scribe to complete the canvases and a Refiner who will refine the draft content.
Once your canvases are finalised, it’s up to you to take your story, and your to-do list for how to tell it, and get out and action those to-dos.
Whether you do this yourself, or enlist the help of a designer or agency, is up to you. If you do use a designer or agency, you’ll find that your canvases are hugely valuable to them in the briefing process, and will help them and you get further, faster.
All other things being equal, a better brand means more revenue!
Not sure yet ? No problem, click below to try the first modules free for 14 days
What our customers say
Mike McIntyre MBE – co-founder Xenogenix
Salesforce Business Improvement Consulting
“The prep materials were very helpful, they set the scene well and we felt well prepared when we started the workshop. The video episodes are excellent, just the right length and they kept us engaged and energised all day. Overall, we found the whole experience extremely useful in developing our brand story and messaging. We will definitely be carrying the work into our brand refresh.”
Jo Murray – Growth and Partnership Leader
Office Automation Software
“Just being able to pinpoint the passion that we feel, and figure out together what the heart and soul of Lentune was and then how to put that into words, was huge for us. We just had so many great eureka lightbulb moments”
Jacob Kohn – CEO – Futurity Group
Innovation Ecosystem Development
“Even beyond the process of getting a really clear brand strategy out of Create Your Brand Story in 1 Day, you get so much more unforeseen value. In addition, a fun enjoyable process.”
Katharine Broughton – Managing Director – Tomorrow Inc
Sustainable Business Consultancy
“Your Brand Story in 1 Day enabled us to sit down for a day, with no distractions, and no excuses, and work through the process… I think it’s awesome.”
John Campbell – Co-Founder – Our Energy
Energy Trading
“We were really impressed. The tech was easy to use, instructions clear and delivery struck the right balance of being professional, yet relaxed. We’d certainly recommend this to other early stage companies.”
Tracy Moyes – Co-Founder – O/TG Group
Innovation Ecosystem Development
“Everyone on our team is way more comfortable doing the elevator pitch, talking to their friends at a barbeque about what we actually do and and why we do it.”