Your Brand Strategy in a Day
A digital Project for smaller companies to improve their brand story.
Brand strategy without spending a fortune!
How the Project works
Developed by one of the world’s pre-eminent brand experts, James Hurman, work through the process that large companies pay tens of thousands to brand experts for.
Dig deep into your brand story, what your brand actually means and how you should be communicating your brand story to your different audiences.
A stronger brand story, communicated effectively, creates more revenue and more loyal customers.
Project Content
Prep Pack
The Prep Pack prepares you for the brand strategy day. Each team member will need to read through this document beforehand.
PREP PACK
The Prep Pack prepares you for the brand strategy day. Each team member will need to read through this document beforehand. If you aren’t sure yet then simply activate your free trial and download to have a look, no strings attached .
This is a FREE module, to take advantage of it just click the button below to activate 14-day free trial.
Introduction
This is the first video session of the the Project where your team will all be together,
INTRODUCTION
This is the first video session of the the Project where your team will all be together, either in the same room or virtually, to start the work on your brand strategy.
Exciting times!
Lean Canvas
You may have heard of the Lean Canvas idea with regard to start-up companies.
LEAN CANVAS
You may have heard of the Lean Canvas idea with regard to start-up companies. We use the same basic principles but slightly modify the details for this Project.
You’ll be working through the basics of your brand strategy and capturing them using the Lean Canvas structure. This ensures that everything is captured in organised way and nothing is missed.
Brand Story Canvas
The second canvas is where you create the core part of your brand strategy.
BRAND STORY CANVAS
The second canvas is where you create the core part of your brand strategy. You’ll be working on the actual pieces of your brand story, based on the Lean Canvas structure that you built previously.
The content you create here forms the basis for all of your messaging and communications that you’ll then work with in the final canvas.
Storytelling Canvas
You now have all of the components for your brand strategy that need to be built into a compelling brand story.
STORYTELLING CANVAS
You now have all of the components for your brand strategy that need to be built into a compelling brand story.
This canvas is based on taking all of the the pieces you’ve built during the day so far and crafting them into the most effective communication strategy for all of your stakeholders.
Click any tile to the left to see the details
Why choose us
Because we know first-hand that helping small to medium businesses grow requires a disruptive approach.
Customised for you
All our Projects are focused on smaller businesses. Also the diagnostic app ensures that you only work on content that you need, saving valuable time.
Content you can trust
All Visible Pathway Projects are based on tried and tested consulting knowledge and expertise, just delivered digitally. Meet our consulting partners.
Build your brand story
Spend a day working on your brand story, building your brand strategy and execution plan. A stronger brand means more revenue!
How it works
FAQs
Do I need brand or marketing experience to do the Project?
I hate marketing jargon and nonsense. Is this just more fluffy brand bullsh*t?
Storytech is also not ‘education’ or ‘inspiration’ – it’s a practical day of developing tangible and actionable outputs that you can use straight away.
What do we end up with at the end of the day?
What do you mean by a 'canvas'?
What is the free trial?
Don’t hesitate to contact us during your trial if you have questions at all, we’re here to help! Once the free trial is complete, assuming that you’re happy, purchase the Project, assemble your team as described in the FAQs above and then get going.
My trial's complete, how do I purchase?
I need more time for the trial
What our customers say
Mike McIntyre MBE – co-founder Xenogenix
Salesforce Improvement Consulting
“The prep materials were very helpful, set the scene well and we were well prepared to start. The video episodes are excellent, the right length and kept us engaged and energised. Overall, we found the whole experience extremely useful in developing our brand story and messaging.”
Jo Murray – Growth and Partnership Leader
Office Automation Software
“Just being able to pinpoint the passion that we feel, and figure out together what the heart and soul of Lentune was and then how to put that into words, was huge for us. We just had so many great eureka lightbulb moments”
Jacob Kohn – CEO – Futurity Group
Innovation Ecosystem Development
“Even beyond the process of getting a really clear brand strategy out of Create Your Brand Story in 1 Day, you get so much more unforeseen value. In addition, a fun enjoyable process.”
Katharine Broughton – Managing Director – Tomorrow Inc
Sustainable Business Consultancy
“Your Brand Story in a Day enabled us to sit down for one day, with no distractions and no excuses and work through the process. It was fantastic for us and our brand story. I think it’s awesome.”
John Campbell – Co-Founder – Our Energy
Energy Trading
“We were really impressed. The tech was easy to use, instructions clear and delivery struck the right balance of being professional, yet relaxed. We’d certainly recommend this to other early stage companies.”
Tracy Moyes – Co-Founder – O/TG Group
Innovation Ecosystem Development
“Everyone on our team is way more comfortable doing the elevator pitch, talking to their friends at a barbeque about what we actually do and and why we do it.”