Your Brand Strategy in a Day

A digital Project for smaller companies to improve their brand story.

Brand strategy without  spending a fortune!

How the Project works

Developed by one of the world’s pre-eminent brand experts, James Hurman, work through the process that large companies pay tens of thousands to brand experts for.

Dig deep into your brand story, what your brand actually means and how you should be communicating your brand story to your different audiences.

A stronger brand story, communicated effectively, creates more revenue and more loyal customers.

3hrs of video Episodes

3 resource documents

Project Content

Prep Pack

The Prep Pack prepares you for the brand strategy day. Each team member will need to read through this document beforehand.

PREP PACK

The Prep Pack prepares you for the brand strategy day. Each team member will need to read through this document beforehand. If you aren’t sure yet then simply activate your free trial and download to have a look, no strings attached .

This is a FREE module, to take advantage of it just click the button below to activate 14-day free trial.

Introduction

This is the first video session of the the Project where your team will all be together,

INTRODUCTION

This is the first video session of the the Project where your team will all be together, either in the same room or virtually, to start the work on your brand strategy.

Exciting times!

Lean Canvas

You may have heard of the Lean Canvas idea with regard to start-up companies.

LEAN CANVAS

You may have heard of the Lean Canvas idea with regard to start-up companies. We use the same basic principles but slightly modify the details for this Project.

You’ll be working through the basics of your brand strategy and capturing them using the Lean Canvas structure. This ensures that everything is captured in organised way and nothing is missed.

Brand Story Canvas

The second canvas is where you create the core part of your brand strategy.

BRAND STORY CANVAS

The second canvas is where you create the core part of your brand strategy. You’ll be working on the actual pieces of your brand story, based on the Lean Canvas structure that you built previously.

The content you create here forms the basis for all of your messaging and communications that you’ll then work with in the final canvas.

Storytelling Canvas

You now have all of the components for your brand strategy that need to be built into a compelling brand story.

STORYTELLING CANVAS

You now have all of the components for your brand strategy that need to be built into a compelling brand story.

This canvas is based on taking all of the the pieces you’ve built during the day so far and crafting them into the most effective communication strategy for all of your stakeholders.

Click any tile to the left to see the details

Why choose us

Because we know first-hand that helping small to medium businesses grow requires a disruptive approach.

Customised for you

All our Projects are focused on smaller businesses. Also the diagnostic app ensures that you only work on content that you need, saving valuable time.

Content you can trust

All Visible Pathway Projects are based on tried and tested consulting knowledge and expertise, just delivered digitally. Meet our consulting partners.

Build your brand story

Spend a day working on your brand story, building your brand strategy and execution plan. A stronger brand means more revenue!

How it works

Step 1: Sign up to access the free module at no cost

Why? We want you to get a flavour for the Project to see how it will help your business improve

Step 2: Purchase the project

The free Modules give you a taste. Purchase the full project so you can start seeing tangible results in your business immediately.

Step 3: Get Started

Work through content delivered totally digitally and build your brand story!

FAQs

Do I need brand or marketing experience to do the Project?

No! The Project has been developed specifically for people with no marketing experience. There’s no jargon or marketing-speak, and the process is easy and intuitive no matter your business experience. If you do have marketing experience then you’ll be a helpful person to have in the room – but it’s not at all necessary.

I hate marketing jargon and nonsense. Is this just more fluffy brand bullsh*t?

We hate marketing jargon and nonsense too! Storytech has been developed to strip out all corporate-speak, brand consultant dogma and general waffle. We use plain language, and encourage you to do so with your story.

Storytech is also not ‘education’ or ‘inspiration’ – it’s a practical day of developing tangible and actionable outputs that you can use straight away.

What do we end up with at the end of the day?

When you complete the process, you’ll have your three Storytech canvases populated and saved digitally onto the platform. These canvases will contain all of the key messages you’ve developed for your brand, as well as a fully-written draft brand story and a to-do list for how to communicate your story in a range of places. Your canvases can be viewed, edited and shared anytime.

What do you mean by a 'canvas'?

‘Canvas’ is simply a way of describing a one-page document, split into a few different sections, that brings together a group of important fundamentals so that they’re captured succinctly and able to be shared and understood by others.

What is the free trial?

To give you a risk-free taster of the Project the first Module is available at no cost. You have a 14-day period to work through the free trial which gives more than enough time to work out if this is the right Project to be doing for your company.

Don’t hesitate to contact us during your trial if you have questions at all, we’re here to help! Once the free trial is complete, assuming that you’re happy, purchase the Project, assemble your team as described in the FAQs above and then get going.

My trial's complete, how do I purchase?

Simply login, go to the Project page and click on the ‘Buy this Project’ button. You’ll be directed to the secure purchasing platform (we use Stripe so you know it’s secure), enter your card details and voila!

I need more time for the trial

What have you been doing!? No problem, contact us and I’m sure we can figure out a solution.

What our customers say

14 day free trial