Developed by a team led by one of the world’s pre-eminent brand experts, James Hurman, Your Brand Strategy in a Day takes you through the process that large companies pay tens of thousands to brand experts for. You will dig deep into your brand story, what your brand actually means and how you should be communicating your brand story to your different audiences.
Your brand is who you are and your brand story is what makes you different, if you build a stronger brand story and communicate it effectively, you will supercharge your success and create more loyal customers.
What does the Project cost?
Your Brand Strategy in a Day costs $799 for the whole Project. That’s a huge discount when compared to what a traditional brand consultant would charge, to the point that no small/medium business ever hires one!
You can also test the Project for free by simply logging in and then downloading the Prep Pack in order to see for yourself the value that Your Brand Strategy in a Day can bring to your business.
Who is this project for?
Your Brand Strategy in a Day is relevant to the broadest range of companies. This is pretty easy – the fundamentals of brand strategy are consistent across products, services, experiences and also charities. On the day you’ll see case examples from companies from each of these sectors. The principles apply across all sectors and geographies.
This is your chance to get high-priced brand strategy consulting without having to pay high-priced brand strategy consultants!
In order to be prepared for Your Brand Strategy in a day you need to set a date for your workshop and invite your team. You’ll need no more than about 5 people who are the most knowledgable about your company and what you stand for.
Before the day you need to read the Prep Pack accessed by logging in and downloading from Prep Pack Module in the Project Contents tab above.
When you’re ready to start the day, download and print out the Worksheets and Day Pack from the Storytech dashboard that you access once you’ve purchased the Project by selecting the Introduction Module from the Project Content tab above.
Storytech was designed to be completed in one day with a total of 8hrs of workshop scheduled. This is the ideal solution as it maintains momentum and ensures that everyone is totally clear on what’s happening. For this reason we strongly suggest that you complete it in one day.
However if you do need to spread it over a couple of days, ensure that the group have their collective heads ‘back in the game’ so you get the best possible outcome.
When you break for lunch or from one day to the next, go back into the platform via the Module stones on the Project Content tab above. You can then select ‘Resume Workshop’ from the Storytech dashboard. All your previous work will have been saved.