Based on 15yrs of research, ‘How B2B Customers Buy’ equips you and your team with critical knowledge about how customers engage. We’ve no doubt that you already know why your customers buy, however without the how, you’re always shooting in the dark.
Working through the Project, your team will decide and implement the changes appropriate to your company’s needs. You’ll see your operations align more closely to your customers and your engagements will therefore be more focused and efficient. Revenues will increase, usually with greater margins, but if not we’ll guarantee your money back!
What does the Project cost?
How B2B Customers Buy costs $1499 for the whole Project. That is approximately 90%less than the same content would cost if it was delivered by a traditional consultant.
In addition, rather than the traditional pdf report, you have in perpetuity access to all of the content and the diagnostic applications so that you can continue to model and improve your business as it changes and take advantage of updates to the Project content.
You can also test the Project for free by simply registering and then working through 3 free Modules in order to see for yourself the value that How B2B Customers Buy can bring to your business.
Who is this Project for?
How B2B Customers Buy is a foundational Project for any B2B business. The principles apply regardless of whether you sell products or services, nor what they are. We believe that any B2B business will get huge value from implementing the principles. If however you don’t, for whatever reason, we’ll refund your money.
Companies that have applied the principles in this Project usually see:
- increased revenue
- decreased cost of sale
- increased sales velocity
As a general rule, because of the theoretical underpinnings, (B2C purchases don’t usually have a need for a financial business case) How B2B Customers Buy isn’t appropriate for B2C companies.
If however your products/services are analysed by your customers in the way that a company would do, i.e. with no thought to fashion, style, trends etc. and they are considered on a purely financial vs. capability basis, then it may be relevant. In this case we suggest that you register and complete the free trial in order to decide. We don’t want to you to waste your money!!
To get the most benefit from How B2B Customers Buy you’ll need to create a Project team that includes the people responsible for various areas of the business. This may be 4/5 people, or fewer as some people may wear multiple hats:
- The company – usually the CEO/MD
- Project Facilitator (see below)
How B2B Customers Buy was designed for you to work through over a period of 5 weeks, between half and one day per week. This gives you the time to let the concepts sink in and to do the work required between each workshop.
The Project Facilitator should download the calendar files (see the relevant FAQ), then simply add each team member’s email and the Project start date. Everybody’s calendar will automatically be populated with all of the group workshops.
If the standard 5 week schedule won’t work for you then feel free to modify it to meet your needs. Just be sure to keep the group workshops sufficiently close together to maintain the Project momentum.