Because we know first-hand that helping small to medium businesses grow requires a disruptive approach.
All of our Projects are focused on smaller businesses.
Also the diagnostic app ensures that you only work on content that you need.
All Visible Pathway Projects are based on tried and tested knowledge and consulting expertise.
Meet our consulting partners here
How B2B Customers Buy contains fundamental knowledge for any B2B company.
Align with your customers and see massive gains!
Companies that have applied the principles in this Project usually see:
– increased revenue
– decreased cost of sale
– increased sales velocity
As a general rule, because of the theoretical underpinnings, (B2C purchases don’t usually have a need for a financial business case) How B2B Customers Buy isn’t appropriate for B2C companies.
If however your products/services are analysed by your customers in the way that a company would do, i.e. with no thought to fashion, style, trends etc. and they are considered on a purely financial vs. capability basis, then it may be relevant. In this case we suggest that you register and complete the free trial in order to decide. We don’t want to you to waste your money!!
– The company – usually the CEO/MD
– Finance
– Sales
– Marketing
– Operations
– Project Facilitator (there is a specific, free Project for the PF)
The Project Facilitator should download the calendar files (see the relevant FAQ), then simply add each team member’s email and the Project start date. Everybody’s calendar will automatically be populated with all of the group workshops.
If the standard 5 week schedule won’t work for you then feel free to modify it to meet your needs. Just be sure to keep the group workshops sufficiently close together to maintain the Project momentum.
Don’t hesitate to contact us during your trial if you have questions at all, we’re here to help! Once the free trial is complete, assuming that you’re happy, purchase the Project, assemble your team as described in the FAQs above and then get going.
Contact us however, we’d love to know why and what we can improve. I promise we don’t try to persuade you, we just want feedback!
Cathy Fennell – CEO Promising Outcomes
Business Consultancy
“The Project content was rich; full of useful & practical information delivered with clarity. Most of our questions had already been anticipated & addressed with real life examples. My team & I benefited as though a consultant was actually with us. In summary – deeply impressed on all levels.”
Philip Nobelis – CEO Syneru
Cloud Services
“Visible Pathway is great, it really got us thinking in a new way about our business and it gave us the structure to do something about it.”
Negib Abou Habib – CEO BPS
Microsoft Distributor
“We went with Visible Pathway because everything else we had tried to drive growth had failed. Sales training, onsite coaching, marketing spend, nothing delivered. How B2B Customers Buy has opened my eyes to why none of the other initiatives had worked. Now we know exactly what we need to do to turn our business around”
John Santhosh – CEO GIEOM
Fintech Software
“Having worked through How B2B Customers Buy we were able to increase our sales almost immediately by 20% month on month and we increased our deal size by over 50% in our larger sales. The difference was simply amazing.”