What does it cost?
How B2B Customers Buy costs $1999 (or equivalent) for the whole Project. That is approximately 90% less than the same content would cost if it was delivered by a traditional consultant.
In addition, rather than the traditional pdf report, you have in perpetuity access to all of the content and the diagnostic applications so that you can continue to model and improve your business as it changes and take advantage of updates to the Project content.
You can also test the Project for free by simply registering and then working through 3 free Modules in order to see for yourself the value that How B2B Customers Buy can bring to your business.
How does it work?
How B2B Customers Buy is delivered entirely using the Visible Pathway online platform. It contains a diagnostic application required to configure the Project to suit your unique needs. The Project content is delivered via a mix of audio and video Episodes coupled with multiple downloadable resources that you need to deliver your tailored Project.
All of the content plus the diagnostic app data is yours to re-visit and use in perpetuity. No external consultant is involved in the delivery, you self-serve everything online at your pace and you can do the first three Modules for free.
Why should we do this Project?
We think that any B2B company should complete How B2B Customers Buy. However you might need a little more convincing than that!
Most companies’ problems would vanish if revenue doubled (although you might create a few new different ones). However most companies don’t actually know what they should be doing in order to grow and given that resources are usually squeezed, decisions are usually made more by feel than by any logical rationale.
How B2B Customers Buy provides that rationale. It shows a framework by which you can understand where you should and shouldn’t be spending those precious resources. You will then work to implement that knowledge into your business operations through team workshops where you will take the principles and apply them to your business. You should see pipelines grow but with lower costs because you are much more focused on how and who to engage with and who not to. The fog will lift, you will make better decisions with less soul-searching and much less risk.
And by the way, if you’re in the small percentage of companies for whom managing growth is a challenge, How B2B Customers Buy will also help you manage better by focusing resources on where they are most strategically and tactically needed.
If you’ve read this far then this is probably resonating with you to some extent. In which case click here to register, complete the free Modules and make your own decision based on what you learn there.
How do we get started?
If you’re a B2B company and anything we’ve said here resonates with you then click do the free trial. Nothing ventured, nothing gained! Once the free trial is complete, purchase the Project, assemble your team as described in the Project logistics below and then get going.
Where does it come from?
As with all Visible Pathway Projects, How B2B Customers Buy is based on existing, proven content that has been delivered with great success in traditional consulting engagements. In this case, the consultancy concerned had delivered extremely successful projects with companies such as Airbus, Fuji-Xerox, Cisco and others.
We worked with that consultancy and modified their content to be more appropriate to small to medium sized companies. We then used our proprietary methodology to build How B2B Customers Buy so that you can benefit from the insights without having to pay the fees!
When can we start?
You can start any time you like. Visible Pathway Projects don’t require consultants for delivery so you don’t have to wait to fit in to anybody else’s schedule. Follow the instructions in the Project logistics section below, assemble your team and start as soon as you can. Pretty obviously, the more quickly you get going the sooner you’ll start to see results in your business!