Storytech – Brand Strategy in a Day
Your brand is who you are. But most of us only think about a logo and maybe a font.
A stronger brand means more revenue.
Did you know?
That having a clear brand story means that your team can explain your business in a way that others find compelling
How it works
- All the content and resources you need are contained in the Project. No consultant required
- Choose your workshop day, work to your schedule. James presents the content with engaging videos
- Your team works through the videos to build your brand story and communications plan by completing 3 brand ‘canvases’
Should I buy this Project?
Do I need brand or marketing experience to use Storytech?
No! Storytech has been developed specifically for people with no marketing experience. There’s no jargon or marketing-speak, and the process is easy and intuitive no matter your business experience. If you do have marketing experience then you’ll be a helpful person to have in the room – but it’s not at all necessary.
Is Storytech going to be relevant to a company like mine?
We’ve purposefully made Storytech relevant to the broadest range of companies. This wasn’t difficult – the fundamentals of brand strategy are consistent across products, services, experiences and charities. On the day you’ll see case examples from companies from each of these sectors.
I hate marketing jargon and nonsense. Is this just more fluffy brand bullsh*t?
We hate marketing jargon and nonsense too! Storytech has been developed to strip out all corporate-speak, brand consultant dogma and general waffle. We use plain language, and encourage you to do so with your story.
Storytech is also not ‘education’ or ‘inspiration’ – it’s a practical day of developing tangible and actionable outputs that you can use straight away.
What will I end up with at the end of the day?
When you complete the process, you’ll have your three Storytech canvases populated and saved digitally onto the platform. These canvases will contain all of the key messages you’ve developed for your brand, as well as a fully-written draft brand story and a to-do list for how to communicate your story in a range of places. Your canvases can be viewed, edited and shared anytime.
What do you mean by a ‘canvas’?
‘Canvas’ is simply a way of describing a one-page document, split into a few different sections, that brings together a group of important fundamentals so that they’re captured succinctly and able to be shared and understood by others.
Isn’t the Lean Canvas someone else’s IP?
The Lean Canvas was created by Ash Maurya and adapted from Alex Osterwalder’s Business Model Canvas. The Lean Canvas is licensed under the Creative Commons Attribution-Share Alike 3.0 Un-ported License. This means that it can be copied, redistributed, remixed, transformed, and built upon for any purpose, even commercially – as long as it’s appropriately credited (Thanks Ash and Alex!), provides a link to the license, and is redistributed under the same Creative Commons license.
The Storytech day
Do I need to do Storytech on a particular day?
No – it’s completely up to you. Once you have an account set up, you can choose any day you like to use Storytech. You don’t need to ‘book’ your day with us, and you can change the day if you need to, as often as you like.
We recommend you start your day at 9am and finish at 5pm. The agenda times in your Day Pack reflect this. However it’s up to you – if you want to begin earlier or later then you’re free to, and you don’t need to do anything special to arrange that – simply go to your dashboard and start the workshop at the time you’re ready. Just make sure you allow the full 8 hours.
Can I do Storytech over two half-days?
We strongly recommend committing one full day to the process. That way you maintain the momentum, and the results are usually better. However, it’s possible to pause the process at any point and continue from where you left off later if necessary.
What’s the agenda for the day?
The full agenda is made available to you when you sign up, but broadly speaking it’s:
9:00 – 11:50am Introduction and Lean Canvas
11:50am – 2:35pm Brand Story Canvas
2:35 – 5:00pm Storytelling Canvas and Conclusion
You will have breaks where you can deal with normal issues however we actually recommend you switch on your out-of-office assistant and settle in for the day.
What kind of room setup do I need?
You’ll need a comfortable room, free of distractions. It doesn’t matter if it’s a fancy meeting room or somebody’s garage, as long as it’s quiet and comfortable. Your team will all need to be able to see and hear the screen clearly. If possible, we recommend connecting your computer to a projector or large screen – but you can use a laptop screen if you can all see and hear it comfortably.
How many people should I have on my Storytech team?
There’s no hard rule, but we recommend having 2-4 people on the day. Most people find Storytech challenging to do alone, with nobody to bounce their thoughts off. And more than four people tends to mean a lot more discussion and the need for longer than a day.
What happens after the Storytech day?
At the day’s end, you’ll have three completed canvases saved onto the platform – which will be available, forever, for you to view, edit or share. In the days following your workshop, we recommend someone from the team takes responsibility for refining and ‘finalising’ the canvases, as the draft content will likely be a little messy and need a bit of careful thought and copywriting.
Once your canvases are finalised, it’s up to you to take your story, and your to-do list for how to tell it, and get out and action those to-dos.
Whether you do this yourself, or enlist the help of a designer or agency, is up to you. If you do use a designer or agency, you’ll find that your Storytech canvases are hugely valuable to them in the briefing process, and will help them and you get further, faster.
"If you want to succeed as an entrepreneur you also have to be a good storyteller.”
Sir Richard Branson
Reasonably successful entrepreneur