This Project reveals how customers buy, which means faster, more predictable growth

Did you know?

Companies who completed Solving the Customer Mystery saw up to 75% increase in sales within 6 months

Solving the Customer Mystery
is the Project that every B2B business should complete

  • It explains how customers engage with you and reveals how to implement that knowledge
  • It gives you step by step instruction on how to align your whole business with your customers
  • Once implemented you will see a transformation in your business performance

Solving the Customer Mystery


Should I buy this Project?

Who is this for?

Solving the Customer Mystery is a foundational Project for any B2B business. The principles apply regardless of whether you sell products or services, nor what they are. We believe that any B2B business will get huge value from implementing the principles. If however you don’t, for whatever reason, we’ll refund your money.

As a general rule, because of the theoretical underpinnings, (B2C purchases don’t usually have a need for a financial business case) Solving the Customer Mystery isn’t appropriate for B2C companies. If however your products/services are analysed by your customers in the way that a company would do, i.e. with no thought to fashion, style, trends etc. and they are considered on a purely financial vs. capability basis, then it may be relevant. In this case we suggest that you register, and complete the free trial in order to decide. We don’t want to you to waste you money!!

What's included in the Project?

Solving the Customer Mystery contains:

  • Modules: 16
  • Episodes: 57
  • Video Episodes: 33
  • Audio Episodes: 24
  • Resources: 37

However this content covers all eventualities and situations that companies can be in with regard to the Project content.

You won’t need to work through all of this content as the diagnostic app will direct you to your own tailored pathway through the Project. This pathway is a specific route that takes you through a subset of the content relevant to your particular situation.

Also, once purchased you have lifetime access to the Project. As your situation changes you’ll be able to work through Project again, possibly using a different pathway appropriate to your new situation, at zero extra cost.

What does it cost?

Solving the Customer Mystery costs $1499 for the whole Project. That is approximately 90% less than the same content would cost if it was delivered by a traditional consultant. In addition, rather than the traditional pdf report, you have ongoing access to all of the content and the diagnostic applications so that you can continue to model and improve your business as it changes.

You can also test the Project for free by simply registering and then working through 3 free Modules in order to see for yourself the value that Solving the Customer Mystery can bring to your business. Click here to register.

How does it work?

Solving the Customer Mystery is delivered entirely using the Visible Pathway online platform. It contains a diagnostic application required to configure the Project to suit your unique needs. The Project content is delivered via a mix of audio and video Episodes coupled with multiple downloadable resources that you need to deliver your tailored Project.

All of the content plus the diagnostic app data is yours to re-visit and use in perpetuity. No external consultant is involved in the delivery, you self-serve everything online at your pace and you can do the first three Modules for free. Click here to register.

Why should we do this Project

We think that any B2B company should complete Solving the Customer Mystery. However you might need a little more convincing than that!

Most companies’ problems would vanish if revenue doubled (although you might create a few new different ones…). However most companies don’t actually know what they should be doing in order to grow and decisions are usually made more by feel than by any logical rationale.

Solving the Customer Mystery provides that rationale. It shows you a framework by which you can understand where you should and shouldn’t be spending those precious resources. You will then work to implement that knowledge into your business operations through team workshops where you will take the principles and apply them to your business. You should see pipelines grow but with lower costs because you are much more focused on how and who to engage with and who not to. You will make better decisions with less soul-searching and much less risk.

And by the way, if you’re in the small percentage of companies for whom managing growth is a challenge, Solving the Customer Mystery will also help you manage better by focusing resources on where they are most strategically and tactically needed.

If you’ve read this far then this is probably resonating with you to some extent. In which case click here to register, complete the free Modules and make your own decision based on what you learn there.

How do we get started?

If you’re a B2B company and anything we’ve said here resonates with you then click here to register for your free trial. Nothing ventured, nothing gained! Once the free trial is complete, purchase the Project, assemble your team as described in the Project details and then get going.

Where does the Project come from?

As with all Visible Pathway Projects, Solving the Customer Mystery is based on existing, proven content that has been delivered with great success in traditional consulting engagements. In this case, the consultancy concerned had delivered extremely successful projects with companies such as Airbus, Fuji-Xerox, Cisco and others.

We worked with that consultancy and modified their content to be more appropriate to small to medium sized companies. We then used our proprietary methodology to build Solving the Customer Mystery so that you can benefit from the insights without having to pay the fees.

When can we start?

You can start any time you like. Visible Pathway Projects don’t require consultants for delivery so you don’t have to wait to fit in to anybody else’s schedule. Follow the instructions in the Project details, assemble your team and start as soon as you can. Pretty obviously, the more quickly you get going the sooner you’ll start to see results in your business! Click here to register for your free trial.

How long does it take?

You have full control, but a typical timeframe is 5 weeks. This means your team comes together once a week for approximately half a day to complete the group workshops for 5 consecutive weeks.

We provide a set of downloadable calendar files which will create the meeting requests in your team’s calendars, all you have to do is add your dates and email addresses.

About the free trial

What is the free trial?

To give you a risk-free taster of the Project there are 3 Modules that you can work through at no cost. The first 2 are full Modules that are an intrinsic part of the Project, the 3rd is a mini-version of the full diagnostic exercise that your team works through in the full Project.

You have a 14-day period to work through the free trial which gives more than enough time to work out if this is the right Project to be doing for your company. Don’t hesitate to contact us during your trial if you have questions, we’re here to help! Once the free trial is complete and assuming that you’re happy, purchase the Project, assemble your team, and then get going. All the details about how to do this are contained in the Project.

Is the trial really free?

Yes, it’s completely free! You don’t even need a credit card. Nor a PayPal account. Nor a carrier pigeon to bring us cash. Not sure what else to say. We only require you to register for your Free Trial first and then you have 14 days access to the first 3 modules.

What's included in the free trial?

The free trial includes 3 Modules:

  • Introduction to Buying Styles – 6 audio Episodes
  • Introduction to Impact – 7 audio Episodes
  • Mini-Alignment Exercise – 1 video Episode

To get access we only ask that you register and then you have 14 days access to the first 3 modules.

My free trial has run out, how do I purchase the Project?

Simply login, go to the Project page and click on the ‘Buy this Project’ button. You’ll be directed to the secure purchasing platform (we use Stripe so you know it’s secure), enter you card details and voila!

What if I'm not happy when the trial is over?

If we were you, in this case, we wouldn’t buy the Project, obviously your decision though…

Seriously, contact us we’d love to know why and what we can improve. I promise we don’t try to persuade you, we just want feedback!

What if I need more time for the trial?

What have you been doing!? No problem, contact us and I’m sure we can figure out a solution.

"To build a consistent, repeatable way of winning sales opportunities, you need to align how you sell to how your customers buy"

Guy Kawasaki

Marketing Specialist | Author | Silicon Valley VC | Former Apple Chief Evangelist