Solving the Customer Mystery
Why does one customer buy readily from you but another, apparently similar one, doesn’t “get it” and you struggle? This is the cornerstone project for all B2B companies who wish to grow in a sustainable, profitable manner.
How to be a Project Facilitator
Visible Pathway Projects provide all the digital content that you need for your business improvement. However you need an analogue Project Facilitator to ensure the Project achieves your goals. This Project explains the role.
More projects coming soon...
How to create a brand story and strategy in 1 day
Your brand is who you are. But most of us only thought about a logo and maybe a font. This Project takes you on a journey to examine what your brand should mean and how to express it to your customers. A stronger brand means more revenue!
Publication expected early July 2020.
What are your customers’ expectations?
Customer experience, in reality, is the difference between their expectations and how well you meet them. But how can you do that if you don’t know what they are? This Project works through a process to discover what they are and then improve your ability to meet them. Do this well and you’ll have happier customers and increase revenue, a nice virtuous circle!
How to get better at delivering projects
You deliver projects; software, hardware, construction or any other type, including NGOs. But how good at it are you really? How often are you over budget, time? How happy are your customers, stakeholders? This Project works through how good you are, where you need to get to and gives a clear plan for improvement.
I need to update my IT platform but have no idea how to start
You need to update your back office systems but have little or no expertise on how to do it. Making a mistake could be very costly. This Project works through what you need to understand and prepare in your business before you purchase anything.
How to understand and improve your cyber security
Cyber security is probably more important than physical security, especially if you deal with customers’ information. Easy to say, much harder to know what and how to do it. This Project will get you there, holding your hand all the way.
How to Build and Manage a VC Operation
Building on Solving the Customer Mystery, This Project shows you how to implement and manage a Value Created operation in your business, including how to manage the sales process, the type of people you’ll need, your tech platform etc.
How to Build and Manage a VA Operation
Building on Solving the Customer Mystery, This Project shows you how to implement and manage a Value Added operation in your business, including how to manage the sales process, the type of people you’ll need, your tech platform etc.
VA and VC Strategic
Strategic Marketing to build brand awareness and leads is very different between Value Added and Value Created operations, but many companies need both Sales Styles. This Project works through the processes necessary and how to implement and manage the marketing function.