Solving the Customer Mystery

$1,499

Why does one customer buy readily from you but another, apparently similar one, doesn’t “get it” and you struggle? This is the cornerstone project for all B2B companies who wish to grow in a sustainable, profitable manner.

 

Your Brand Strategy in a day

$799

Your brand is who you are. But most of us only thought about a logo and maybe a font. This Project takes you on a journey to examine what your brand should mean and how to express it to your customers. A stronger brand means more revenue!

 

How to be a Project Facilitator

Free

Visible Pathway Projects provide all the digital content that you need for your business improvement. However you need an analogue Project Facilitator to ensure the Project achieves your goals. This Project explains the role.

 

More projects coming soon...

Survive to Thrive – a business fitness program

Crises happen, from varying causes. This Project gives you a framework with which to assess and fix the critical issues in your company. Sometimes we know what to do, we just don’t do it. A framework provides that needed structure and route to improvement. This is the fitness program for your business.

Under construction – expected Sept 2020

Solving the Project Mystery

You deliver projects; software, hardware, construction or any other type, including NGOs. But how good at it are you really? How often are you over budget, time? How happy are your customers, stakeholders? This Project works through how good you are, where you need to get to and gives a clear plan for improvement.

Under construction – expected Sept/Oct 2020

I need to update my IT platform but have no idea how to start

You need to update your back office systems but have little or no expertise on how to do it. Making a mistake could be very costly. This Project works through what you need to understand and prepare in your business before you purchase anything.

Under construction – expected Sept/Oct 2020

What are your customers’ expectations?

Customer experience, in reality, is the difference between their expectations and how well you meet them. But how can you do that if you don’t know what they are? This Project works through a process to discover what they are and then improve your ability to meet them. Do this well and you’ll have happier customers and increase revenue, a nice virtuous circle!

Under construction – expected Oct/Nov 2020

How to understand and improve your cyber security

Cyber security is probably more important than physical security, especially if you deal with customers’ information. Easy to say, much harder to know what and how to do it. This Project will get you there, holding your hand all the way.

Under construction.

VA and VC Strategic
Marketing

Strategic Marketing to build brand awareness and leads is very different between Value Added and Value Created operations, but many companies need both Sales Styles. This Project works through the processes necessary and how to implement and manage the marketing function.

Under construction.

How to Build and Manage a VC Operation

Building on Solving the Customer Mystery, This Project shows you how to implement and manage a Value Created operation in your business, including how to manage the sales process, the type of people you’ll need, your tech platform etc.

Under construction.

How to Build and Manage a VA Operation

Building on Solving the Customer Mystery, This Project shows you how to implement and manage a Value Added operation in your business, including how to manage the sales process, the type of people you’ll need, your tech platform etc.

Under construction.