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Are you differentiated or merely different?

Are you differentiated or merely different? 793 1024 Visible Pathway

Author: Mark Cotgrove  |  Reading Time: 6-7 minutes You may consider this to be a simple question of semantics. Or, perhaps more a question of Calculus. But you’d be wrong…

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Your sales process is not (just) a process

Your sales process is not (just) a process 2560 1708 Visible Pathway

Author: Ian Meharg  |  Reading Time: 4-5 minutes Before we get into it I would like to mention that I penned this article some months ago. So, at the outset…

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5 Essentials To Creating Your Killer Value Proposition

5 Essentials To Creating Your Killer Value Proposition 370 231 Visible Pathway

Author: Ian Meharg  |  Reading Time: 7-8 minutes There has been a lot of discussion on LinkedIn around this topic lately, so it seems timely to revisit a few fundamentals…

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Why your startup should be B2B, not B2C

Why your startup should be B2B, not B2C 1689 552 Visible Pathway

Author: Mark Cotgrove  |  Reading Time: 7-8 minutes You might well ask in response to this question, why does it matter as long as I have a good business idea?…

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How Ideation impacts your B2B sales pipeline

How Ideation impacts your B2B sales pipeline 2560 1702 Visible Pathway

Author: Ian Meharg  |  Reading Time: 5-6 minutes In 2 previous articles my colleague Chris Rodowicz explored customer Buying Styles and the customer Buying Process IMPACT. Those articles are a…

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How to run great virtual workshops

How to run great virtual workshops 1066 562 Visible Pathway

Author: Chris Rodowicz  |  Reading Time: 10-11 minutes Here at Visible Pathway we deliver consulting expertise and value to our customers virtually. We do it by design. However it can…

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How will your business survive the COVID-19 winter?

How will your business survive the COVID-19 winter? 729 522 Visible Pathway

Author: Mark Cotgrove  |  Reading Time: 6-7  minutes, if you never read another blog post, you might want to read this one Here is our COVID-19 business survival strategy. There…

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IMPACT – let me explain HOW all your customers buy

IMPACT – let me explain HOW all your customers buy 1024 724 Visible Pathway

Author: Chris Rodowicz  |  Reading Time: 8-9 minutes In my last article I explored the concept of customer Buying Styles. I explained that there are 3 Buying Styles customers will…

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Understanding HOW your customers buy is more important than why

Understanding HOW your customers buy is more important than why 848 565 Visible Pathway

Author: Chris Rodowicz  |  Reading Time: 6-7 minutes The accepted truth in the world of sales and selling is that understanding why customers buy is the most important aspect of any B2B…

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Why your business needs differentiation and how to do it – Pt 2

Why your business needs differentiation and how to do it – Pt 2 431 479 Visible Pathway

Author: Mark Cotgrove      Reading time: 5-6 minutes Last week we talked about why your business needs to differentiate itself. I would suggest reading that article before you dive…

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