Why does one customer buy readily from you but another, apparently similar one, doesn’t “get it” and you struggle? This is the cornerstone project for all B2B companies who wish to grow in a sustainable, profitable manner.
Your brand is an expression of who you are. But most of us probably only thought about a logo & maybe a font. Examine what your brand should mean and how to express it to your customers. A stronger brand means more revenue!
Business moves in cycles, sometimes ‘normal’ sometimes ‘crisis’. This Project gives you a framework to assess and fix the important issues in your company regardless of your situation – the fitness program for your business.
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