Accelerate your sales cycles. 3 steps to understanding HOW your customers buy from you
Understanding HOW a customer buys is just as important as why, but try finding a book or a course that covers it in any real detail. They don’t exist.
You already know WHY a customer buys is super important, all that sales training you did and books you have read about selling covered that. But there is a gaping hole in your understanding if you think the story ends there.