Marketing

How B2B vendor Lentune found ‘heart and soul’ in its brand story

How B2B vendor Lentune found ‘heart and soul’ in its brand story 342 261 Visible Pathway

Author: James Hurman |  Reading Time: 4-5 minutes. As a company that provides a diverse range of software solutions to its business clients, Lentune’s core team found it increasingly difficult…

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You need a great brand story because …

You need a great brand story because … 2560 1707 Visible Pathway

Author: James Hurman |  Reading Time: 4-5 minutes. Everyone’s got a killer product!   I am going to come at this from left field. 93% of drivers think they’re better…

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What is a brand story and why do you need one anyway?

What is a brand story and why do you need one anyway? 2560 1696 Visible Pathway

Author: James Hurman |  Reading Time: 8-9 minutes. If you ever watched Shark Tank, then back in August 2019 you might have seen two entrepreneurs pitching their camping tent start-up…

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