Finding the right consultant – 10 questions to ask before you sign anything

Finding the right consultant – 10 questions to ask before you sign anything https://visiblepathway.com/wp-content/uploads/2020/11/shocked-monkey-scaled.jpg 2560 1696 Visible Pathway Visible Pathway //visiblepathway.com/wp-content/uploads/2020/10/VP_logo_websiteHeader-e1613416957775.png 30 November 2020 2 February 2021

Author: Ian Meharg | Reading Time: 5-6 minutesProblem: You want to grow your business but find you lack the skills

Digital transformation for SMB? Does your business need one?

Digital transformation for SMB? Does your business need one? https://visiblepathway.com/wp-content/uploads/2020/11/Free-Wifi-in-London-Wifi-Boxes-1-837x1024-1.jpg 837 1024 Visible Pathway Visible Pathway //visiblepathway.com/wp-content/uploads/2020/10/VP_logo_websiteHeader-e1613416957775.png 2 November 2020 21 February 2021

Author: Chris Rodowicz | Reading Time: 8-9 minutes In this article we cover: What is digital transformation and does every SMB need a strategy for it? Should your digital transformation…

Is Business Consulting Disrupting Itself?

Is Business Consulting Disrupting Itself? https://visiblepathway.com/wp-content/uploads/2020/10/desolate-landscape-scaled.jpg 2560 1707 Visible Pathway Visible Pathway //visiblepathway.com/wp-content/uploads/2020/10/VP_logo_websiteHeader-e1613416957775.png 16 October 2020 2 March 2021

Author: Chris Rodowicz | Reading Time: 5-6 minutesThe world can be a cruel place. The covid pandemic is really exposing unrelated and unexpected cohorts of workers to the…

Lentune Found ‘heart and Soul’ In B2B Brand Strategy

Lentune Found ‘heart and Soul’ In B2B Brand Strategy https://visiblepathway.com/wp-content/uploads/2020/05/Storytech-images.png 342 261 Visible Pathway Visible Pathway //visiblepathway.com/wp-content/uploads/2020/10/VP_logo_websiteHeader-e1613416957775.png 15 September 2020 2 February 2021

Author: James Hurman | Reading Time: 4-5 minutes.As a company that provides a diverse range of software solutions to its business clients, Lentune’s core team found it increasingly difficult…

A sales funnel is not the way to manage B2B sales

A sales funnel is not the way to manage B2B sales https://visiblepathway.com/wp-content/uploads/2019/04/funnel-web.png 958 690 Visible Pathway Visible Pathway //visiblepathway.com/wp-content/uploads/2020/10/VP_logo_websiteHeader-e1613416957775.png 3 September 2020 2 March 2021

Author: Ian Meharg | Reading Time: 7-8 minutes To fully embrace this statement, let us first expand what we mean by a “sales funnel”. In most businesses operating in the…

Survive a Business Crisis & Thrive

Survive a Business Crisis & Thrive https://visiblepathway.com/wp-content/uploads/2020/08/nikolas-noonan-fQM8cbGY6iQ-unsplash-scaled.jpg 1707 2560 Visible Pathway Visible Pathway //visiblepathway.com/wp-content/uploads/2020/10/VP_logo_websiteHeader-e1613416957775.png 17 August 2020 2 February 2021

Author: Mark Cotgrove | Reading Time: 9-10 minutes Is it possible or should we just accept the inevitable and fold our tents permanently? Many small businesses have done just that faced with overwhelming pressures of…

What is a Brand Story? | Creating a Brand

What is a Brand Story? | Creating a Brand https://visiblepathway.com/wp-content/uploads/2020/07/storyteller-scaled.jpg 2560 1696 Visible Pathway Visible Pathway //visiblepathway.com/wp-content/uploads/2020/10/VP_logo_websiteHeader-e1613416957775.png 22 July 2020 20 February 2021

Author: James Hurman | Reading Time: 8-9 minutes. If you ever watched Shark Tank, then back in August 2019 you might have seen two entrepreneurs pitching their camping tent start-up…

Past Crises and the Future for B2B Companies

Past Crises and the Future for B2B Companies https://visiblepathway.com/wp-content/uploads/2020/06/giraffe.png 889 454 Visible Pathway Visible Pathway //visiblepathway.com/wp-content/uploads/2020/10/VP_logo_websiteHeader-e1613416957775.png 26 June 2020 2 February 2021

Author: Dominic Rowsell | Reading Time: 9-10 minutes Few people have lived through a global pandemic. But many have experienced various crises which have had a  lasting impact on their…

Why your startup should be b2b, not b2c

Why your startup should be b2b, not b2c https://visiblepathway.com/wp-content/uploads/2020/04/signpost-1.png 1689 552 Visible Pathway Visible Pathway //visiblepathway.com/wp-content/uploads/2020/10/VP_logo_websiteHeader-e1613416957775.png 24 April 2020 2 March 2021

Author: Mark Cotgrove | Reading Time: 7-8 minutes You might well ask in response to this question, why does it matter as long as I have a good business idea?…

How Ideation impacts your B2B sales pipeline

How Ideation impacts your B2B sales pipeline https://visiblepathway.com/wp-content/uploads/2020/03/innovation-scaled.jpg 2560 1702 Visible Pathway Visible Pathway //visiblepathway.com/wp-content/uploads/2020/10/VP_logo_websiteHeader-e1613416957775.png 7 April 2020 17 January 2021

Author: Ian Meharg | Reading Time: 5-6 minutes In 2 previous articles my colleague Chris Rodowicz explored customer Buying Styles and the customer Buying Process IMPACT. Those articles are a…