Author: Ian Meharg | Reading Time: 7-8 minutes To fully embrace this statement, let us first expand what we mean by a “sales funnel”. In most businesses operating in the B2B arena, i.e. businesses selling directly to other businesses, there …
Author: Mark Cotgrove | Reading Time: 9-10 minutes Is it possible or should we just accept the inevitable and fold our tents permanently? Many small businesses have done just that faced with overwhelming pressures of collapsing revenues, employees jumping ship and entire markets just disappearing before their …
Author: James Hurman | Reading Time: 6-7 minutes. If you ever watched Shark Tank, then back in August 2019 you might have seen two entrepreneurs pitching their camping tent start-up to a group of investors. Maybe you cringed and squirmed …
Author: Ian Meharg | Reading Time: 6-7 minutes “Of course, the customer matters!” I hear you cry. And you have a point. But stick with this as I develop this idea of the customer mattering. Or not. And if the …
Author: Dominic Rowsell | Reading Time: 8-9 minutes Few people have lived through a global pandemic. But many have experienced various crises which have had a lasting impact on their lives. And it’s also true that a new breed of …
Author: Chris Rodowicz | Reading Time: 6-7 minutes “Little has been written to help entrepreneurs understand how to transform their brilliant ideas into products and services that companies want to buy. What is missing is an understanding from the buyer’s …
Author: Mark Cotgrove | Reading Time: 6-7 minutes You may consider this to be a simple question of semantics. Or, perhaps more a question of Calculus. But you’d be wrong on both counts. Why does it matter? There is a …
Author: Ian Meharg | Reading Time: 4-5 minutes Before we get into it I would like to mention that I penned this article some months ago. So, at the outset I have added why you might want to use the …
Author: Ian Meharg | Reading Time: 7-8 minutes There has been a lot of discussion on LinkedIn around this topic lately, so it seems timely to revisit a few fundamentals I’ve observed that are often missing. Everyone in business realises …
Author: Mark Cotgrove | Reading Time: 4-5 minutes. You might well ask in response to this question, why does it matter as long as I have a good business idea? Of course, it matters that you have something you believe …