Business

Does your SMB need a digital transformation?

Does your SMB need a digital transformation? 837 1024 Visible Pathway

Author: Chris Rodowicz  |  Reading Time: 8-9 minutes   In this article we cover: What is digital transformation and does every SMB need a strategy for it? Should your digital transformation…

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Is Consulting Disrupting Itself?

Is Consulting Disrupting Itself? 2560 1707 Visible Pathway

Author: Chris Rodowicz  |  Reading Time: 5-6 minutes   The world can be a cruel place. The covid pandemic is really exposing unrelated and unexpected cohorts of workers to the…

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How B2B vendor Lentune found ‘heart and soul’ in its brand story

How B2B vendor Lentune found ‘heart and soul’ in its brand story 342 261 Visible Pathway

Author: James Hurman |  Reading Time: 4-5 minutes. As a company that provides a diverse range of software solutions to its business clients, Lentune’s core team found it increasingly difficult…

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A sales funnel is not the way to manage B2B sales

A sales funnel is not the way to manage B2B sales 958 690 Visible Pathway

Author: Ian Meharg  |  Reading Time: 7-8 minutes To fully embrace this statement, let us first expand what we mean by a “sales funnel”. In most businesses operating in the…

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How to not just survive a crisis, but to thrive afterwards

How to not just survive a crisis, but to thrive afterwards  1707 2560 Visible Pathway

Author: Mark Cotgrove  |  Reading Time: 9-10 minutes Is it possible or should we just accept the inevitable and fold our tents permanently? Many small businesses have done just that faced with overwhelming pressures of…

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What is a brand story and why do you need one anyway?

What is a brand story and why do you need one anyway? 2560 1696 Visible Pathway

Author: James Hurman |  Reading Time: 8-9 minutes. If you ever watched Shark Tank, then back in August 2019 you might have seen two entrepreneurs pitching their camping tent start-up…

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What Past Crises Tell Us About The New Future

What Past Crises Tell Us About The New Future 889 454 Visible Pathway

Author: Dominic Rowsell |  Reading Time: 9-10 minutes Few people have lived through a global pandemic. But many have experienced various crises which have had a  lasting impact on their…

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Why your startup should be B2B, not B2C

Why your startup should be B2B, not B2C 1689 552 Visible Pathway

Author: Mark Cotgrove  |  Reading Time: 7-8 minutes You might well ask in response to this question, why does it matter as long as I have a good business idea?…

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How Ideation impacts your B2B sales pipeline

How Ideation impacts your B2B sales pipeline 2560 1702 Visible Pathway

Author: Ian Meharg  |  Reading Time: 5-6 minutes In 2 previous articles my colleague Chris Rodowicz explored customer Buying Styles and the customer Buying Process IMPACT. Those articles are a…

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How to run great virtual workshops

How to run great virtual workshops 1066 562 Visible Pathway

Author: Chris Rodowicz  |  Reading Time: 10-11 minutes Here at Visible Pathway we deliver consulting expertise and value to our customers virtually. We do it by design. However it can…

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