Branding and Design

Lentune Found ‘heart and Soul’ In B2B Brand Strategy

Lentune Found ‘heart and Soul’ In B2B Brand Strategy 342 261 Visible Pathway

Author: James Hurman | Reading Time: 4-5 minutes.As a company that provides a diverse range of software solutions to its business clients, Lentune’s core team found it increasingly difficult…

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You need a great brand story because …

You need a great brand story because … Visible Pathway

Author: James Hurman | Reading Time: 4-5 minutes.Everyone’s got a killer product! I am going to come at this from left field. 93% of drivers think they’re better…

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What is a Brand Story? | Creating a Brand

What is a Brand Story? | Creating a Brand 2560 1696 Visible Pathway

Author: James Hurman | Reading Time: 8-9 minutes. If you ever watched Shark Tank, then back in August 2019 you might have seen two entrepreneurs pitching their camping tent start-up…

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