Branding and Design

How B2B vendor Lentune found ‘heart and soul’ in its brand story

How B2B vendor Lentune found ‘heart and soul’ in its brand story 342 261 Visible Pathway

Author: James Hurman |  Reading Time: 4-5 minutes. As a company that provides a diverse range of software solutions to its business clients, Lentune’s core team found it increasingly difficult…

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You need a great brand story because …

You need a great brand story because … 2560 1707 Visible Pathway

Author: James Hurman |  Reading Time: 4-5 minutes. Everyone’s got a killer product!   I am going to come at this from left field. 93% of drivers think they’re better…

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What is a brand story and why do you need one anyway?

What is a brand story and why do you need one anyway? 2560 1696 Visible Pathway

Author: James Hurman |  Reading Time: 8-9 minutes. If you ever watched Shark Tank, then back in August 2019 you might have seen two entrepreneurs pitching their camping tent start-up…

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