B2B Sales

Why your startup should be B2B, not B2C

Why your startup should be B2B, not B2C 1689 552 Visible Pathway

Author: Mark Cotgrove | Reading Time: 7-8 minutes You might well ask in response to this question, why does it matter as long as I have a good business idea?…

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How Ideation impacts your B2B sales pipeline

How Ideation impacts your B2B sales pipeline 2560 1702 Visible Pathway

Author: Ian Meharg | Reading Time: 5-6 minutes In 2 previous articles my colleague Chris Rodowicz explored customer Buying Styles and the customer Buying Process IMPACT. Those articles are a…

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How will your business survive the COVID-19 winter?

How will your business survive the COVID-19 winter? 729 522 Visible Pathway

Author: Mark Cotgrove | Reading Time: 6-7 minutesIf you never read another blog post, you might want to read this one. Here is our COVID-19 business survival strategy. There…

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IMPACT – let me explain HOW all your customers buy

IMPACT – let me explain HOW all your customers buy 1024 724 Visible Pathway

Author: Chris Rodowicz | Reading Time: 8-9 minutes In my last article I explored the concept of customer Buying Styles. I explained that there are 3 Buying Styles customers will…

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Rowing is all about more fluidity and less friction

B2B Sales – HOW customers buy is more important than why

B2B Sales – HOW customers buy is more important than why 848 565 Visible Pathway

Author: Chris Rodowicz | Reading Time: 6-7 minutes The accepted truth in the world of sales and selling is that understanding why customers buy is the most important aspect of any B2B…

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B2B Sales – Why you need differentiation and how to do it – Part 2 of 2

B2B Sales – Why you need differentiation and how to do it – Part 2 of 2 431 479 Visible Pathway

Author: Mark Cotgrove Reading time: 5-6 minutes Last week we talked about why your business needs to differentiate itself. I would suggest reading that article before you dive…

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B2B Sales – Why you need differentiation and how to do it – Part 1 of 2

B2B Sales – Why you need differentiation and how to do it – Part 1 of 2 939 462 Visible Pathway

Author: Mark Cotgrove | Reading time: 7-8 minutes There is a lot of talk in the world of B2B sales about “differentiating” when it applies to your product, your service…

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7 ways to get more B2B sales

7 ways to get more B2B sales 939 693 Visible Pathway

Author: Ian Meharg | Reading Time: 6-7 minutes Let’s talk fly fishing for just a moment… You might not have been fly-fishing before, but you’ve probably got some mental image…

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