Digital transformation for SMB? Does your business need one?

Digital transformation for SMB? Does your business need one? https://visiblepathway.com/wp-content/uploads/2020/11/Free-Wifi-in-London-Wifi-Boxes-1-837x1024-1.jpg 837 1024 Visible Pathway Visible Pathway //visiblepathway.com/wp-content/uploads/2020/10/VP_logo_websiteHeader-e1613416957775.png 2 November 2020 21 February 2021

Author: Chris Rodowicz | Reading Time: 8-9 minutes In this article we cover: What is digital transformation and does every SMB need a strategy for it? Should your digital transformation…

Lentune Found ‘heart and Soul’ In B2B Brand Strategy

Lentune Found ‘heart and Soul’ In B2B Brand Strategy https://visiblepathway.com/wp-content/uploads/2020/05/Storytech-images.png 342 261 Visible Pathway Visible Pathway //visiblepathway.com/wp-content/uploads/2020/10/VP_logo_websiteHeader-e1613416957775.png 15 September 2020 2 February 2021

Author: James Hurman | Reading Time: 4-5 minutes.As a company that provides a diverse range of software solutions to its business clients, Lentune’s core team found it increasingly difficult…

A sales funnel is not the way to manage B2B sales

A sales funnel is not the way to manage B2B sales https://visiblepathway.com/wp-content/uploads/2019/04/funnel-web.png 958 690 Visible Pathway Visible Pathway //visiblepathway.com/wp-content/uploads/2020/10/VP_logo_websiteHeader-e1613416957775.png 3 September 2020 2 March 2021

Author: Ian Meharg | Reading Time: 7-8 minutes To fully embrace this statement, let us first expand what we mean by a “sales funnel”. In most businesses operating in the…

Survive a Business Crisis & Thrive

Survive a Business Crisis & Thrive https://visiblepathway.com/wp-content/uploads/2020/08/nikolas-noonan-fQM8cbGY6iQ-unsplash-scaled.jpg 1707 2560 Visible Pathway Visible Pathway //visiblepathway.com/wp-content/uploads/2020/10/VP_logo_websiteHeader-e1613416957775.png 17 August 2020 2 February 2021

Author: Mark Cotgrove | Reading Time: 9-10 minutes Is it possible or should we just accept the inevitable and fold our tents permanently? Many small businesses have done just that faced with overwhelming pressures of…

Past Crises and the Future for B2B Companies

Past Crises and the Future for B2B Companies https://visiblepathway.com/wp-content/uploads/2020/06/giraffe.png 889 454 Visible Pathway Visible Pathway //visiblepathway.com/wp-content/uploads/2020/10/VP_logo_websiteHeader-e1613416957775.png 26 June 2020 2 February 2021

Author: Dominic Rowsell | Reading Time: 9-10 minutes Few people have lived through a global pandemic. But many have experienced various crises which have had a  lasting impact on their…

How well do you understand your customers?

How well do you understand your customers? https://visiblepathway.com/wp-content/uploads/2019/04/frog-scaled.jpg 2560 1999 Visible Pathway Visible Pathway //visiblepathway.com/wp-content/uploads/2020/10/VP_logo_websiteHeader-e1613416957775.png 18 June 2020 2 March 2021

Author: Chris Rodowicz | Reading Time: 6-7 minutes Little has been written to help entrepreneurs understand how to transform their brilliant ideas into products and services that…

Why the customer doesn’t matter in B2B sales

Why the customer doesn’t matter in B2B sales https://visiblepathway.com/wp-content/uploads/2019/04/doggie-scaled.jpg 1980 2560 Visible Pathway Visible Pathway //visiblepathway.com/wp-content/uploads/2020/10/VP_logo_websiteHeader-e1613416957775.png 16 June 2020 17 January 2021

Author: Ian Meharg | Reading Time: 7-8 minutes “Of course, the customer matters!” I hear you cry. And you have a point. But stick with this as I develop this…

Is your Value Proposition differentiated or merely different?

Is your Value Proposition differentiated or merely different? https://visiblepathway.com/wp-content/uploads/2019/04/black-swan-head-on.jpg 793 1024 Visible Pathway Visible Pathway //visiblepathway.com/wp-content/uploads/2020/10/VP_logo_websiteHeader-e1613416957775.png 3 June 2020 2 March 2021

Author: Mark Cotgrove | Reading Time: 6-7 minutes You may consider this to be a simple question of semantics. Or, perhaps more a question of Calculus. But you’d be wrong…

Your sales process is not (just) a process

Your sales process is not (just) a process https://visiblepathway.com/wp-content/uploads/2019/04/sales-process-scaled.jpg 2560 1708 Visible Pathway Visible Pathway //visiblepathway.com/wp-content/uploads/2020/10/VP_logo_websiteHeader-e1613416957775.png 21 May 2020 17 January 2021

Author: Ian Meharg | Reading Time: 4-5 minutes Before we get into it I would like to mention that I penned this article some months ago. So, at the outset…

5 Essentials To Creating Your Killer Value Proposition

5 Essentials To Creating Your Killer Value Proposition https://visiblepathway.com/wp-content/uploads/2020/05/business-failure2-370x231-1.jpg 370 231 Visible Pathway Visible Pathway //visiblepathway.com/wp-content/uploads/2020/10/VP_logo_websiteHeader-e1613416957775.png 7 May 2020 2 March 2021

Author: Ian Meharg | Reading Time: 7-8 minutes There has been a lot of discussion on LinkedIn around this topic lately, so it seems timely to revisit a few fundamentals…

B2B Sales