Digital transformation for SMBhttps://visiblepathway.com/wp-content/uploads/2020/11/Free-Wifi-in-London-Wifi-Boxes-1-837x1024-1.jpg8371024Visible PathwayVisible Pathway//visiblepathway.com/wp-content/uploads/2020/10/VP_logo_websiteHeader-e1613416957775.png
Author: Chris Rodowicz | Reading Time: 8-9 minutes In this article we cover: What is digital transformation and does every SMB need a strategy for it? Should your digital transformation…
Lentune found ‘heart and soul’ In B2B Brand Strategyhttps://visiblepathway.com/wp-content/uploads/2020/05/Storytech-images.png342261Visible PathwayVisible Pathway//visiblepathway.com/wp-content/uploads/2020/10/VP_logo_websiteHeader-e1613416957775.png
Author: James Hurman | Reading Time: 4-5 minutes.As a company that provides a diverse range of software solutions to its business clients, Lentune’s core team found it increasingly difficult…
A sales funnel is not the way to manage B2B saleshttps://visiblepathway.com/wp-content/uploads/2019/04/funnel-web.png958690Visible PathwayVisible Pathway//visiblepathway.com/wp-content/uploads/2020/10/VP_logo_websiteHeader-e1613416957775.png
Author: Ian Meharg | Reading Time: 7-8 minutes To fully embrace this statement, let us first expand what we mean by a “sales funnel”. In most businesses operating in the…
Survive a Business Crisis & Thrivehttps://visiblepathway.com/wp-content/uploads/2020/08/nikolas-noonan-fQM8cbGY6iQ-unsplash-scaled.jpg17072560Visible PathwayVisible Pathway//visiblepathway.com/wp-content/uploads/2020/10/VP_logo_websiteHeader-e1613416957775.png
Author: Mark Cotgrove | Reading Time: 9-10 minutes Is it possible or should we just accept the inevitable and fold our tents permanently? Many small businesses have done just that faced with overwhelming pressures of…
Past Crises and the Future for B2B Companieshttps://visiblepathway.com/wp-content/uploads/2020/06/giraffe.png889454Visible PathwayVisible Pathway//visiblepathway.com/wp-content/uploads/2020/10/VP_logo_websiteHeader-e1613416957775.png
Author: Dominic Rowsell | Reading Time: 9-10 minutes Few people have lived through a global pandemic. But many have experienced various crises which have had a lasting impact on their…
How well do you understand your customers?https://visiblepathway.com/wp-content/uploads/2019/04/frog-scaled.jpg25601999Visible PathwayVisible Pathway//visiblepathway.com/wp-content/uploads/2020/10/VP_logo_websiteHeader-e1613416957775.png
Author: Chris Rodowicz | Reading Time: 6-7 minutes Little has been written to help entrepreneurs understand how to transform their brilliant ideas into products and services that…
Why the customer doesn’t matter in B2B saleshttps://visiblepathway.com/wp-content/uploads/2019/04/doggie-scaled.jpg19802560Visible PathwayVisible Pathway//visiblepathway.com/wp-content/uploads/2020/10/VP_logo_websiteHeader-e1613416957775.png
Author: Ian Meharg | Reading Time: 7-8 minutes “Of course, the customer matters!” I hear you cry. And you have a point. But stick with this as I develop this…
Is your Value Proposition differentiated or merely different?https://visiblepathway.com/wp-content/uploads/2019/04/black-swan-head-on.jpg7931024Visible PathwayVisible Pathway//visiblepathway.com/wp-content/uploads/2020/10/VP_logo_websiteHeader-e1613416957775.png
Author: Mark Cotgrove | Reading Time: 6-7 minutes You may consider this to be a simple question of semantics. Or, perhaps more a question of Calculus. But you’d be wrong…
Your sales process is not (just) a processhttps://visiblepathway.com/wp-content/uploads/2019/04/sales-process-scaled.jpg25601708Visible PathwayVisible Pathway//visiblepathway.com/wp-content/uploads/2020/10/VP_logo_websiteHeader-e1613416957775.png
Author: Ian Meharg | Reading Time: 4-5 minutes Before we get into it I would like to mention that I penned this article some months ago. So, at the outset…
5 Essentials To Creating Your Killer Value Propositionhttps://visiblepathway.com/wp-content/uploads/2020/05/value.jpg19201280Visible PathwayVisible Pathway//visiblepathway.com/wp-content/uploads/2020/10/VP_logo_websiteHeader-e1613416957775.png
Author: Ian Meharg | Reading Time: 7-8 minutes There has been a lot of discussion on LinkedIn around this topic lately, so it seems timely to revisit a few fundamentals…
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