Blog

IMPACT – let me explain how B2B customers buy

IMPACT – let me explain how B2B customers buy 1024 724 Visible Pathway

Author: Chris Rodowicz | Reading Time: 8-9 minutes In my last article I explored the concept of customer Buying Styles. I explained that there are 3 Buying Styles customers will…

read more
Rowing is all about more fluidity and less friction

B2B Sales – HOW customers buy is more important than why

B2B Sales – HOW customers buy is more important than why 848 565 Visible Pathway

Author: Chris Rodowicz | Reading Time: 6-7 minutes The accepted truth in the world of sales and selling is that understanding why customers buy is the most important aspect of any B2B…

read more

B2B Sales – Why you need differentiation and how to do it – Part 2 of 2

B2B Sales – Why you need differentiation and how to do it – Part 2 of 2 150 150 Visible Pathway

Author: Mark Cotgrove Reading time: 5-6 minutes Last week we talked about why your business needs to differentiate itself. I would suggest reading that article before you dive…

read more

B2B Sales – Why you need differentiation and how to do it – Part 1 of 2

B2B Sales – Why you need differentiation and how to do it – Part 1 of 2 939 462 Visible Pathway

Author: Mark Cotgrove | Reading time: 7-8 minutes There is a lot of talk in the world of B2B sales about “differentiating” when it applies to your product, your service…

read more

7 ways to get more B2B sales

7 ways to get more B2B sales 939 693 Visible Pathway

Author: Ian Meharg | Reading Time: 6-7 minutes Let’s talk fly fishing for just a moment… You might not have been fly-fishing before, but you’ve probably got some mental image…

read more