B2B Blog | Business And Consulting

How to run great virtual workshops

How to run great virtual workshops https://visiblepathway.com/wp-content/themes/movedo/images/empty/thumbnail.jpg 150 150 Visible Pathway Visible Pathway //visiblepathway.com/wp-content/uploads/2020/10/VP_logo_websiteHeader-e1613416957775.png 24 March 2020 20 February 2021

Author: Chris Rodowicz | Reading Time: 10-11 minutes Here at Visible Pathway we deliver consulting expertise and value to our customers virtually. We do it by design. However it can…

How will your business survive the COVID-19 winter?

How will your business survive the COVID-19 winter? https://visiblepathway.com/wp-content/uploads/2020/03/covid-bear-cropped.png 729 522 Visible Pathway Visible Pathway //visiblepathway.com/wp-content/uploads/2020/10/VP_logo_websiteHeader-e1613416957775.png 13 March 2020 2 March 2021

Author: Mark Cotgrove | Reading Time: 6-7 minutesIf you never read another blog post, you might want to read this one. Here is our COVID-19 business survival strategy. There…

IMPACT – let me explain how B2B customers buy

IMPACT – let me explain how B2B customers buy https://visiblepathway.com/wp-content/uploads/2020/03/meteor-impact-1024x724-1.jpeg 1024 724 Visible Pathway Visible Pathway //visiblepathway.com/wp-content/uploads/2020/10/VP_logo_websiteHeader-e1613416957775.png 18 February 2020 2 March 2021

Author: Chris Rodowicz | Reading Time: 8-9 minutes In my last article I explored the concept of customer Buying Styles. I explained that there are 3 Buying Styles customers will…

Rowing is all about more fluidity and less friction

B2B Sales – HOW customers buy is more important than why

B2B Sales – HOW customers buy is more important than why https://visiblepathway.com/wp-content/uploads/2020/02/alignment-rowing-1.jpg 848 565 Visible Pathway Visible Pathway //visiblepathway.com/wp-content/uploads/2020/10/VP_logo_websiteHeader-e1613416957775.png 4 February 2020 2 March 2021

Author: Chris Rodowicz | Reading Time: 6-7 minutes The accepted truth in the world of sales and selling is that understanding why customers buy is the most important aspect of any B2B…

B2B Sales – Why you need differentiation and how to do it – Part 2 of 2

B2B Sales – Why you need differentiation and how to do it – Part 2 of 2 https://visiblepathway.com/wp-content/themes/movedo/images/empty/thumbnail.jpg 150 150 Visible Pathway Visible Pathway //visiblepathway.com/wp-content/uploads/2020/10/VP_logo_websiteHeader-e1613416957775.png 3 December 2019 19 February 2021

Author: Mark Cotgrove Reading time: 5-6 minutes Last week we talked about why your business needs to differentiate itself. I would suggest reading that article before you dive…

B2B Sales – Why you need differentiation and how to do it – Part 1 of 2

B2B Sales – Why you need differentiation and how to do it – Part 1 of 2 https://visiblepathway.com/wp-content/uploads/2019/11/sheep.png 939 462 Visible Pathway Visible Pathway //visiblepathway.com/wp-content/uploads/2020/10/VP_logo_websiteHeader-e1613416957775.png 21 November 2019 17 January 2021

Author: Mark Cotgrove | Reading time: 7-8 minutes There is a lot of talk in the world of B2B sales about “differentiating” when it applies to your product, your service…

7 ways to get more B2B sales

7 ways to get more B2B sales https://visiblepathway.com/wp-content/uploads/2019/11/fish-and-man.png 939 693 Visible Pathway Visible Pathway //visiblepathway.com/wp-content/uploads/2020/10/VP_logo_websiteHeader-e1613416957775.png 11 September 2019 2 March 2021

Author: Ian Meharg | Reading Time: 6-7 minutes Let’s talk fly fishing for just a moment… You might not have been fly-fishing before, but you’ve probably got some mental image…