B2B Blog | Business And Consulting

Survive a Business Crisis & Thrive

Survive a Business Crisis & Thrive https://visiblepathway.com/wp-content/uploads/2020/08/nikolas-noonan-fQM8cbGY6iQ-unsplash-scaled.jpg 1707 2560 Visible Pathway Visible Pathway //visiblepathway.com/wp-content/uploads/2020/10/VP_logo_websiteHeader-e1613416957775.png 17 August 2020 2 February 2021

Author: Mark Cotgrove | Reading Time: 9-10 minutes Is it possible or should we just accept the inevitable and fold our tents permanently? Many small businesses have done just that faced with overwhelming pressures of…

What is a Brand Story? | Creating a Brand

What is a Brand Story? | Creating a Brand https://visiblepathway.com/wp-content/uploads/2020/07/storyteller-scaled.jpg 2560 1696 Visible Pathway Visible Pathway //visiblepathway.com/wp-content/uploads/2020/10/VP_logo_websiteHeader-e1613416957775.png 22 July 2020 20 February 2021

Author: James Hurman | Reading Time: 8-9 minutes. If you ever watched Shark Tank, then back in August 2019 you might have seen two entrepreneurs pitching their camping tent start-up…

Past Crises and the Future for B2B Companies

Past Crises and the Future for B2B Companies https://visiblepathway.com/wp-content/uploads/2020/06/giraffe.png 889 454 Visible Pathway Visible Pathway //visiblepathway.com/wp-content/uploads/2020/10/VP_logo_websiteHeader-e1613416957775.png 26 June 2020 2 February 2021

Author: Dominic Rowsell | Reading Time: 9-10 minutes Few people have lived through a global pandemic. But many have experienced various crises which have had a  lasting impact on their…

How well do you understand your customers?

How well do you understand your customers? https://visiblepathway.com/wp-content/uploads/2019/04/frog-scaled.jpg 2560 1999 Visible Pathway Visible Pathway //visiblepathway.com/wp-content/uploads/2020/10/VP_logo_websiteHeader-e1613416957775.png 18 June 2020 14 March 2021

Author: Chris Rodowicz | Reading Time: 6-7 minutes Little has been written to help entrepreneurs understand how to transform their brilliant ideas into products and services that…

Why the customer doesn’t matter in B2B sales

Why the customer doesn’t matter in B2B sales https://visiblepathway.com/wp-content/uploads/2019/04/doggie-scaled.jpg 1980 2560 Visible Pathway Visible Pathway //visiblepathway.com/wp-content/uploads/2020/10/VP_logo_websiteHeader-e1613416957775.png 16 June 2020 17 January 2021

Author: Ian Meharg | Reading Time: 7-8 minutes “Of course, the customer matters!” I hear you cry. And you have a point. But stick with this as I develop this…

Is your Value Proposition differentiated or merely different?

Is your Value Proposition differentiated or merely different? https://visiblepathway.com/wp-content/uploads/2019/04/black-swan-head-on.jpg 793 1024 Visible Pathway Visible Pathway //visiblepathway.com/wp-content/uploads/2020/10/VP_logo_websiteHeader-e1613416957775.png 3 June 2020 2 March 2021

Author: Mark Cotgrove | Reading Time: 6-7 minutes You may consider this to be a simple question of semantics. Or, perhaps more a question of Calculus. But you’d be wrong…

Your sales process is not (just) a process

Your sales process is not (just) a process https://visiblepathway.com/wp-content/uploads/2019/04/sales-process-scaled.jpg 2560 1708 Visible Pathway Visible Pathway //visiblepathway.com/wp-content/uploads/2020/10/VP_logo_websiteHeader-e1613416957775.png 21 May 2020 17 January 2021

Author: Ian Meharg | Reading Time: 4-5 minutes Before we get into it I would like to mention that I penned this article some months ago. So, at the outset…

Your Value Proposition is gold in B2B sales

5 Essentials To Creating Your Killer Value Proposition

5 Essentials To Creating Your Killer Value Proposition https://visiblepathway.com/wp-content/uploads/2020/05/value.jpg 1920 1280 Visible Pathway Visible Pathway //visiblepathway.com/wp-content/uploads/2020/10/VP_logo_websiteHeader-e1613416957775.png 7 May 2020 15 March 2021

Author: Ian Meharg | Reading Time: 7-8 minutes There has been a lot of discussion on LinkedIn around this topic lately, so it seems timely to revisit a few fundamentals…

Why your startup should be b2b, not b2c

Why your startup should be b2b, not b2c https://visiblepathway.com/wp-content/uploads/2020/04/signpost-1.png 1689 552 Visible Pathway Visible Pathway //visiblepathway.com/wp-content/uploads/2020/10/VP_logo_websiteHeader-e1613416957775.png 24 April 2020 2 March 2021

Author: Mark Cotgrove | Reading Time: 7-8 minutes You might well ask in response to this question, why does it matter as long as I have a good business idea?…

How Ideation impacts your B2B sales pipeline

How Ideation impacts your B2B sales pipeline https://visiblepathway.com/wp-content/uploads/2020/03/innovation-scaled.jpg 2560 1702 Visible Pathway Visible Pathway //visiblepathway.com/wp-content/uploads/2020/10/VP_logo_websiteHeader-e1613416957775.png 7 April 2020 17 January 2021

Author: Ian Meharg | Reading Time: 5-6 minutes In 2 previous articles my colleague Chris Rodowicz explored customer Buying Styles and the customer Buying Process IMPACT. Those articles are a…