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What is a Brand Story? | Creating a Brand

What is a Brand Story? | Creating a Brand 2560 1696 Visible Pathway

Author: James Hurman | Reading Time: 8-9 minutes. If you ever watched Shark Tank, then back in August 2019 you might have seen two entrepreneurs pitching their camping tent start-up…

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Past Crises and the Future for B2B Companies

Past Crises and the Future for B2B Companies 889 454 Visible Pathway

Author: Dominic Rowsell | Reading Time: 9-10 minutes Few people have lived through a global pandemic. But many have experienced various crises which have had a  lasting impact on their…

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How well do you understand your customers?

How well do you understand your customers? 2560 1999 Visible Pathway

Author: Chris Rodowicz | Reading Time: 6-7 minutes Little has been written to help entrepreneurs understand how to transform their brilliant ideas into products and services that…

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Why the customer doesn’t matter in B2B sales

Why the customer doesn’t matter in B2B sales 1980 2560 Visible Pathway

Author: Ian Meharg | Reading Time: 7-8 minutes “Of course, the customer matters!” I hear you cry. And you have a point. But stick with this as I develop this…

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Is your Value Proposition differentiated or merely different?

Is your Value Proposition differentiated or merely different? 793 1024 Visible Pathway

Author: Mark Cotgrove | Reading Time: 6-7 minutes You may consider this to be a simple question of semantics. Or, perhaps more a question of Calculus. But you’d be wrong…

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Your sales process is not (just) a process

Your sales process is not (just) a process 2560 1708 Visible Pathway

Author: Ian Meharg | Reading Time: 4-5 minutes Before we get into it I would like to mention that I penned this article some months ago. So, at the outset…

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Your Value Proposition is gold in B2B sales

5 Essentials To Creating Your Killer Value Proposition

5 Essentials To Creating Your Killer Value Proposition 1920 1280 Visible Pathway

Author: Ian Meharg | Reading Time: 7-8 minutes There has been a lot of discussion on LinkedIn around this topic lately, so it seems timely to revisit a few fundamentals…

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Why your startup should be b2b, not b2c

Why your startup should be b2b, not b2c 1689 552 Visible Pathway

Author: Mark Cotgrove | Reading Time: 7-8 minutes You might well ask in response to this question, why does it matter as long as I have a good business idea?…

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How Ideation impacts your B2B sales pipeline

How Ideation impacts your B2B sales pipeline 2560 1702 Visible Pathway

Author: Ian Meharg | Reading Time: 5-6 minutes In 2 previous articles my colleague Chris Rodowicz explored customer Buying Styles and the customer Buying Process IMPACT. Those articles are a…

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How to run great virtual workshops

How to run great virtual workshops 150 150 Visible Pathway

Author: Chris Rodowicz | Reading Time: 10-11 minutes Here at Visible Pathway we deliver consulting expertise and value to our customers virtually. We do it by design. However it can…

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