Survive a Business Crisis & Thrivehttps://visiblepathway.com/wp-content/uploads/2020/08/nikolas-noonan-fQM8cbGY6iQ-unsplash-scaled.jpg17072560Visible PathwayVisible Pathway//visiblepathway.com/wp-content/uploads/2020/10/VP_logo_websiteHeader-e1613416957775.png
Author: Mark Cotgrove | Reading Time: 9-10 minutes Is it possible or should we just accept the inevitable and fold our tents permanently? Many small businesses have done just that faced with overwhelming pressures of…
What is a Brand Story? | Creating a Brandhttps://visiblepathway.com/wp-content/uploads/2020/07/storyteller-scaled.jpg25601696Visible PathwayVisible Pathway//visiblepathway.com/wp-content/uploads/2020/10/VP_logo_websiteHeader-e1613416957775.png
Author: James Hurman | Reading Time: 8-9 minutes. If you ever watched Shark Tank, then back in August 2019 you might have seen two entrepreneurs pitching their camping tent start-up…
Past Crises and the Future for B2B Companieshttps://visiblepathway.com/wp-content/uploads/2020/06/giraffe.png889454Visible PathwayVisible Pathway//visiblepathway.com/wp-content/uploads/2020/10/VP_logo_websiteHeader-e1613416957775.png
Author: Dominic Rowsell | Reading Time: 9-10 minutes Few people have lived through a global pandemic. But many have experienced various crises which have had a lasting impact on their…
How well do you understand your customers?https://visiblepathway.com/wp-content/uploads/2019/04/frog-scaled.jpg25601999Visible PathwayVisible Pathway//visiblepathway.com/wp-content/uploads/2020/10/VP_logo_websiteHeader-e1613416957775.png
Author: Chris Rodowicz | Reading Time: 6-7 minutes Little has been written to help entrepreneurs understand how to transform their brilliant ideas into products and services that…
Why the customer doesn’t matter in B2B saleshttps://visiblepathway.com/wp-content/uploads/2019/04/doggie-scaled.jpg19802560Visible PathwayVisible Pathway//visiblepathway.com/wp-content/uploads/2020/10/VP_logo_websiteHeader-e1613416957775.png
Author: Ian Meharg | Reading Time: 7-8 minutes “Of course, the customer matters!” I hear you cry. And you have a point. But stick with this as I develop this…
Is your Value Proposition differentiated or merely different?https://visiblepathway.com/wp-content/uploads/2019/04/black-swan-head-on.jpg7931024Visible PathwayVisible Pathway//visiblepathway.com/wp-content/uploads/2020/10/VP_logo_websiteHeader-e1613416957775.png
Author: Mark Cotgrove | Reading Time: 6-7 minutes You may consider this to be a simple question of semantics. Or, perhaps more a question of Calculus. But you’d be wrong…
Your sales process is not (just) a processhttps://visiblepathway.com/wp-content/uploads/2019/04/sales-process-scaled.jpg25601708Visible PathwayVisible Pathway//visiblepathway.com/wp-content/uploads/2020/10/VP_logo_websiteHeader-e1613416957775.png
Author: Ian Meharg | Reading Time: 4-5 minutes Before we get into it I would like to mention that I penned this article some months ago. So, at the outset…
5 Essentials To Creating Your Killer Value Propositionhttps://visiblepathway.com/wp-content/uploads/2020/05/value.jpg19201280Visible PathwayVisible Pathway//visiblepathway.com/wp-content/uploads/2020/10/VP_logo_websiteHeader-e1613416957775.png
Author: Ian Meharg | Reading Time: 7-8 minutes There has been a lot of discussion on LinkedIn around this topic lately, so it seems timely to revisit a few fundamentals…
Why your startup should be b2b, not b2chttps://visiblepathway.com/wp-content/uploads/2020/04/signpost-1.png1689552Visible PathwayVisible Pathway//visiblepathway.com/wp-content/uploads/2020/10/VP_logo_websiteHeader-e1613416957775.png
Author: Mark Cotgrove | Reading Time: 7-8 minutes You might well ask in response to this question, why does it matter as long as I have a good business idea?…
How Ideation impacts your B2B sales pipelinehttps://visiblepathway.com/wp-content/uploads/2020/03/innovation-scaled.jpg25601702Visible PathwayVisible Pathway//visiblepathway.com/wp-content/uploads/2020/10/VP_logo_websiteHeader-e1613416957775.png
Author: Ian Meharg | Reading Time: 5-6 minutes In 2 previous articles my colleague Chris Rodowicz explored customer Buying Styles and the customer Buying Process IMPACT. Those articles are a…
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