The story so far...

The idea for Visible Pathway came from our background as entrepreneurs. Between us we’ve founded 8 different companies and  have learned a lot from our successes and, err, when things didn’t quite work out

With that experience comes the understanding about how lonely and challenging it can be running a small business.

We saw that many small businesses need help in order to grow but were locked out of the resources needed because of time and cost barriers.

So, we created the means to allow those companies to access a trusted source of support. This helps you improve your business. You could almost call it digital consulting


2012 Mark, Chris & Dominic discuss the first Visible Pathway idea

2012 Mark’s company is acquired by US NASDAQ listed software business

2016 Work starts on ‘Solving the Customer Mystery’ & Vanesa joins the team.

2018 Work continues and Javi and Ian join the team

2019 Solving the Customer Mystery published & pilot program launched. Helen joins the team.

2020 Official launch of Visible Pathway & commercial release of Solving the Customer Mystery.

Meet the leadership team

We are friends and former colleagues who bring diverse capabilities and experiences to a common set of values, vision and purpose; helping small businesses grow and succeed.

We might no longer be young thrusting entrepreneurs, (there are more than a few grey hairs amongst us) but we think that’s a benefit to you; we’ve been there, done that and sold the T-shirt company!


Mark Cotgrove

CEO / The Buck Stops Here Director

Chris Rodowicz

CCO / Lots of Happy Customers Officer

Vanesa Lobato

Creative Director / Chief of Making Things Look Great

Ian Meharg

Product & Content Marketing / Head of Word Wrangling

Javier Rodríguez

CTO / Director of Making Things Work

Helen Roberts

CFO / Count The Money Chief

Niobe Menéndez

Content Creation & Management / Structure & Sound Princess

Meet our Consulting Partners

We consider our Consulting Partners to be part of the team. All have world-class experience and knowledge in their respective disciplines and we work collaboratively with them to build our Projects. 

Each Project is carefully chosen and modified as needed to be specific and valuable to SMBs. All of our Projects are based on knowledge and experience derived from decades of experience so you know that everything is tried, tested and works!


Gary Jesson

MD/Co-Founder - EFM Financial Management

Malcolm Holloway

Director - EFM Financial Management

Sarah Lawton-Duma

Global PMO Director

David Barnes

Director of
James Hurman

James Hurman

Founding Partner at Previously Unavailable

Dominic Rowsell

Global Pursuits Leader at EY

Meet our Investors and Advisors

Investors and Advisors are a critical part of any growing business team. It’s incredibly useful to have an external, but involved viewpoint. 

We appreciate their investment in both time and money and they are an important part of shaping how the company grows.


Ram Srinivasan

Growth & Venture Architect

Dominic Rowsell

Global Pursuits Leader at EY